Not Everybody is “#UpForWhatever”

This week, users in the twitter community responded to a label produced on the new Bud Light bottles. The slogan on the bottle reads: “THE PERFECT BEER FOR REMOVING ‘NO’ FROM YOUR VOCABULARY FOR THE NIGHT. #UpForWhatever”. Bud Light is backpedaling after upsetting people with this phrase that seemingly promotes rape culture.

Rape culture is a term that was coined by feminists in the United States in the 1970’s. It was designed to show the ways in which society blamed victims of sexual assault and normalized male sexual violence. By displaying this slogan on the Bud Light label, it expresses a complacent and almost positive attitude towards rape culture.

Speaking out against rape culture has become a bigger trend in online communities. Users on websites like Tumblr and Twitter are in support of feminist movements involving body positivity and opposing topics such as slut shaming.

Ahneuser-Busch published an official apology on their website and on social media Tuesday afternoon.

The apology sent via Twitter read: “We missed the mark on a new Bud Light bottle, and we regret it.”

In a statement posted to the company’s website and attributed to Bud Light Vice President Alex Lambrecht, the brewer said: “The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”

PR and social media consultant, Jeff Barrett chimed in “Bud Light….the perfect beer for marketers about to lose their job. #NoMeansNo”.

Screenshot image from Jeff Barrett’s Twitter page.

Screenshot image from Jeff Barrett’s Twitter page.

Advertisements

Spotify knows The Way to the Heart of the Millennial:

Image borrowed from Social Media Today

Image borrowed from Social Media Today

I’ve been interested in discovering new music from a young age. Growing up, my taste in music had been shaped by mix CDs my dad made for me, listening to the radio and finding an artist I liked in particular and searching for similar artists by jumping from Myspace page to Myspace page.

Music discovery seems to be the only merit Myspace possessed now that I look back on it. After outgrowing it I stopped searching for new music throughout my first few years of high school. I dabbled with Pandora and was amazed by its ability to seemingly predict what I wanted to listen to next, but it wasn’t until college when I started using Spotify.

Spotify has been revolutionizing the music streaming industry since 2010 in European, American and Canadian markets, but most recently they turned their efforts inward by revamping their brand identity to better align their service with their user base of over 60 million worldwide consisting predominantly of millennials.

As a millennial, Spotify appeals to me in the sense that I am able to search all of the music you already listen to and compile playlists. It connects to your personal music library and allows you to listen to the music you already own during offline mode. Other factors that appeal to me is the featured playlists and music discovery mode. It’s as if Itunes and Pandora had a baby with superpowers. It suggests things that you like and just gets you.

“Lots of companies are targeting this audience,” says Alexandra Tanguay, Spotify’s global brand director. “But for us, it’s unique. Our founders are millennials, our audience are millennials. We listen to them, we talk to them, we interact with them for hours every day. The simple language we were using wasn’t capturing the energy and power we have with that audience.”

Though of Spotify’s 60 million users only around 15 million are premium paid subscriber streamers, the platform is a breeding ground for brand advocacy. Millennial consumers who regularly stream content for free on Spotify have been polled and are cited consistently to feel twice as emotionally connected to brands featured on advertisements  within the app as someone who does not stream music through it.

Public Speaking for Introverted and Shy People

Photo borrowed from Stars and Stripes Marketing

Photo borrowed from Stars and Stripes Marketing

It’s important to be a good public speaker if you aspire to be a professional in the field of public relations. Although public speaking is in the job description, some PR pros have anxiety when it comes to presenting and sharing their ideas.

When I started working towards my degree in public relations, I was confident in my abilities to write and work with others. But when faced with the task of speaking in front of a large group of people, my throat closes and I forget my words.

I’m an extrovert with introverted tendencies. Which I my mind, means that in most social situations I am excited or pleased to be interacting with others. This tends to be true when I am comfortable in my environment or meeting people one on one.

According to a guide to public speaking for introverted and shy people written by Jonathan Colman, If you’re shy, a big key to success is getting comfortable and intimate with your fears.

I make money by waiting tables and in order to make money, I’m required to talk to strangers. By waiting tables I’ve learned that the best way to get over something you aren’t comfortable with is to repeat the action over and over again. Every interaction is different, so instead talking to people at work. I began talking with them. Doing this led me to be more comfortable at work.

When it comes to presentations, I am a little less experienced. I avoid them until they’re inevitably assigned to me. Mary Gannon from Edelman wrote an article called “Communicate with Confidence: Five Ways to Become a Better Public Speaker”. If you suffer from shyness and introversion like me, here are some hands on tactics you can use to be more comfortable while presenting in front of a large group.

  1. Know your material: Practice, practice and practice some more. You don’t have to memorize your material but be familiar with your main points. If pressed for time, spend a minimum of 15 minutes getting your introduction nailed. Most people are the most nervous at the beginning.
  2. Yoga breathing: Take three, deep belly breaths. Slowly inhale through the nose for a count of 10-to-15. Hold for 15 seconds, and then exhale through your mouth slowly, again for a count of 10-to-15. Repeat three times. This helps to calm your nerves and put you at ease before you begin.
  3. Find friendly faces: Even if you have to “plant” someone in the audience when it’s an important presentation, look for the face that’s smiling and nodding. It’s all about building your confidence. The goal is to win over the grumps. But don’t focus on them until you’ve hit your stride!
  4. Keep in mind your audience wants you to succeed: The audience isn’t aware of what you planned to say. And every single person watching you wants you to be good. They’re rooting for a strong, snappy presenter, who’s not boring. They are not looking for your faults.
  5. Picture success: picture yourself as confident, calm and composed. The audience will follow your lead.

Best Friends For Now (BFFN)

how-snapchat-friend-emojis-workPhoto Courtesy of Tech Crunch

Snapchat’s means of communication are intended to be as private as you want them to be. That means being able to decide whether the pictures you share are seen by everyone or just one person in particular. Previously, the app displayed your top three “best friends” whom you chatted with the most, allowing anyone following you on the app to view your top three.

On April 6th Snapchat users were puzzled when they opened their app to find emoji icons next to a select number of usernames in their most recently contacted inbox. These emoticons ranged from a flame, a heart, a smiley face, a smiley face wearing sunglasses, a grimacing face, and a smirking face. Each of these emoticons provide a different meaning when placed next to a user name.

Here’s what they mean According to a Digital Trends article:

  • Gold Heart: This person is the user you send the most snaps to, and they also send the most snaps to you.
  • Grimace/Grit Teeth: This person sends the most snaps to the same person that you send the most snaps to.
  • Smile: This is one of the people you send the most snaps to.
  • Sunglasses: One of the people that you send snaps to regularly also receives snaps from this person.
  • Smirk: You are one of the people they send snaps to most, but they are not one of the people you send snaps to most.
  • Fire: You and this person have exchanged snaps consecutively for the number of days next to the emoji.

According to a Tech Crunch article, “Rather than blog about, Snapchat actually hid the brief instruction manual for Friend Emojis in the Snap Channel of its app’s Discover section.”

This new feature will provide Snapchat users a more private way to communicate with friends. This peace of mind will assure you that other nosey Snapchatters won’t be checking in on who your best friends are. That information is for your eyes only.

In a previous update, Snapchat added another feature to hint at how you should interact with other users. When they send out snaps, they’ll be shown a “Recents” menu and a “Needs love” menu.

According to Digital Trends, “These new features follow a trend: They “gamify” Snapchat, turning interaction among friends into a sport. It’s a subtle psychological prodding to encourage users to keep sending snaps, even if it’s for artificial reasons. If you don’t want to get scolded with the “Needs love” tag, you have to stay in touch with everyone. If you want to maintain the fire emoji and keep your streak alive, you have to keep snapping.”